The In Vitro Fertilization (IVF) market is projected to reach a valuation of USD 819.8 million in 2024 and double by 2034 due to the high incidence of infertility. The rise in infertility rates, technological advancements in assisted reproductive techniques, and increased awareness among patients are driving significant growth in the IVF market. Other factors contributing to this growth include changing lifestyles, environmental factors, and supportive government initiatives. Increased healthcare spending and a rise in medical tourism for fertility procedures are also contributing to the strong growth trajectory. However, the high cost of treatment and ethical and legal issues around embryo storage, selection, and surrogacy present challenges. Key players in the IVF market are focusing on innovation, strategic partnerships, and geographic expansion to strengthen their market position.