A recent article published on Your Thurrock discusses the predicted increase in babies born through in vitro fertilisation (IVF) in the UK. The report suggests that the number of babies conceived via IVF could potentially double by 2035 due to advancements in technology and changes in societal attitudes. According to the latest data from the Human Fertilisation and Embryology Authority (HFEA), IVF now accounts for about 3% of all babies born in the UK. IVF, a process of fertilisation where an egg is combined with sperm outside the body, is a pathway to parenthood for those who experience difficulties in conceiving naturally. The article also highlights the evolving societal attitudes towards fertility treatment, with more couples now considering this option earlier in their journey to parenthood. Moreover, the future of IVF is expected to be driven by technological advancements, with AI and machine learning playing a pivotal role in improving success rates. These innovations could help in creating personalised treatment plans, predicting the success of implantation, and reducing miscarriage rates.