As the NHS struggles to provide fertility services, more UK companies are stepping in to offer support such as IVF, fertility preservation, and egg and sperm freezing as part of their employee benefit packages. A Fertility Treatment (Employment Rights) Bill is currently being read at the House of Commons, which includes a provision for fertility treatment leave. This could lead to more employers reviewing how this issue is covered by HR and wider benefit policies. There’s a rising trend of employers offering fertility benefits, which can include diagnostic services, coverage for fertility treatment itself, and a range of ancillary services such as mental health support and peer networks. These benefits are often part of a wider DEI initiative and can help with talent attraction and retention. Fertility benefits are particularly valued by younger employees who expect support that reflects diverse family structures and offers seamless digital access.