The Women’s Tennis Association (WTA) has announced the launch of a Maternity Fund Programme, fully funded by the Public Investment Fund (PIF). The Programme introduces maternity leave and benefits for eligible women tennis players. It also comes at a time of increasing recognition for the need to ensure that women in sport do not have to choose between their career and parenthood. Over the last five years in the UK, similar policies have been introduced by UK Sports, the Rugby Football Union, and the Fédération Internationale de Football Association. The WTA PIF Maternity Fund Programme also provides grants to players for a range of fertility treatments, including IVF and egg-freezing, offering women tennis players more control over their reproductive choices. This article explores what the WTA PIF Maternity Fund Programme will offer and compares it with existing maternity policies in the sports sector and statutory minimum standards in the UK.