This article from Psychology Today explores the transformative role that Artificial Intelligence (AI) plays in fertility care. AI is becoming an increasingly critical tool in the quest to help people conceive, with its application in areas such as IVF and fertility treatments. The article highlights the ability of AI to analyse vast amounts of data, enabling it to predict outcomes and make recommendations that can enhance the success rate of conception. It can detect patterns in embryos that may lead to successful implantation, helping fertility specialists make more informed decisions about which embryos to transfer during IVF. Additionally, AI can assist in diagnosing conditions like Polycystic Ovary Syndrome (PCOS), a common cause of infertility. The use of AI in fertility care is still in its early stages, but its potential to revolutionise the field is unquestionable. As it continues to improve, it could potentially make fertility treatments like IVF more accessible and successful for people trying to conceive in the UK.