Medico Digital, a UK-based healthcare marketing agency, has expanded its operations to the Asia-Pacific region with a new office in Melbourne, Australia. The move reflects the increasing demand from healthcare providers for digital strategies that align with patient preferences and behaviours. Medico Digital’s approach combines strategy, creative, digital performance, AI readiness, and technical delivery, all specifically designed for healthcare. The agency’s clients include Bayer, Holland & Barrett, GAMA Healthcare, Circle Health Group and the NHS. Nathan Hill, former country director at Doctify Australia, will lead the Australian branch. The company seeks to transform patient journeys, launch new service lines, and rethink how digital supports access to care. This expansion signals a significant step for Medico Digital’s global growth, particularly relevant for those interested in digital healthcare marketing and patient-centred care strategies.